Adaptalift responding to market needs with Hyster-Yale

Adaptalift Group is fully backing the new Hyster UT Series and Yale UX Series, which fill a gap in the market for high quality, low usage forklifts, backed by reliable service

Australian materials handling leader Adaptalift Group is backing the new Hyster UT and Yale UX Series lift trucks to satisfy a strong need in the Australian market for quality-engineered, cost-effective forklifts suited to lower frequency applications typically limited to 1000 hours a year.

Steven Taylor, CEO of the Adaptalift Group says, “We’ve been an Australian Hyster dealer for many years, and we see the new UT Series forklift model opening up the opportunity to have three levels of product in markets with significant volumes, like retail, warehousing, food and beverage, and logistics,” said Mr.

“Through our long-term relationship with Hyster-Yale Group, we were appointed as one of Hyster-Yale’s Yale dealers in Australia in 2018, and we see the new Yale UX Series as an ideal opportunity to lift the profile of Yale in key markets with lower-intensity usage forklift demands,” says Taylor.

The new Hyster UT Series and Yale UX Series diesel or dual-fuel counterbalance forklifts, pallet trucks and stackers, in six different capacities from 1.5 – 3.5t, deliver a lower priced and uncomplicated range for enhanced user choice across many industries.

The new ranges provide an option for customers who require material handling equipment  backed by service provided by the dealer network and support of the Hyster-Yale Group, but don’t need advanced functionalities for their tasks.

Adaptalift Group is a major dealer for both Hyster and Yale in Australia and is demonstrating its full support for the launches of the new forklift ranges through strong local stock levels.

Hyster-Yale Asia-Pacific managing director, Tony Fagg says he’s delighted that Adaptalift is providing its full support and backing for the launch of the new ranges.

“Adaptalift has always been an innovative, forward-thinking and active dealer. They are highly regarded and we’re already impressed with their plans to tackle new markets with the new lift truck ranges,” says Fagg.

Adaptalift Group, which has more than 38 years’ experience in the materials handling industry can offer both the new Hyster and Yale lift trucks, which will add to their fleet of approximately 10,500 units across Australia, backed by a workforce of more than 400.

Adaptalift Group is a major dealer for both Hyster and Yale in Australia, and is demonstrating its full support for the launches of the reliable new forklift ranges through strong local stock levels.

Taylor says, “Not only do the new ranges fill a gap in the market for a high quality, low usage forklift backed by reliable service, they also have outstanding features for the user. We’re impressed with the 3-piece overhead guard, comfortable seat and access step.

“Several Adaptalift forklift operators tested the new units and were impressed with the responsiveness of the hydraulics and smooth operation of the machine. It’s rare to find such quality engineering for low use forklifts, which I believe will be a welcome change in the market,” he says.

The new Hyster UT and Yale UX ranges will be comprehensively backed in the field by Adaptalift, including an extended drivetrain warranty, full service and parts support.

Fagg says, “The advantage the new range brings with its ‘Meets the Need’ value proposition is fine-tuned responsiveness to customers’ individual needs, including varying hours of service, different applications, cost of ownership, capability, strength and dependability of the product.”

Rather than pigeon-hole basic utility needs – or offer one-size-fits-all solutions – the UT Series philosophy opens a discussion with customers on “What are your specific needs and how long do you need to use it for on a daily basis.

Hyster UT Series lift trucks, which operate in tight spaces, handling pallets, picking/storing inventory

Yale’s value proposition – “Simply Efficient” – has at its core the understanding that, if a forklift usage is only around four hours a day, companies don’t need a more expensive forklift that has been designed to handle all day, everyday applications.

“But what such users do want –  and what is provided by the new Yale UX range  – is a strong global brand backed by a professional dealer and service network across Asia-Pacific,” says Fagg.

“The Yale brand – with its “People, Products, Productivity” tagline – prides itself on helping customers solve materials handling challenges with solutions that individual organisations need, when and how they need them. This requires the type of backing provided with the UX Series throughout Asia-Pacific,” says Fagg.

Yale UX Series lift trucks, which are designed to solve materials handling challenges with solutions that individual organisations need, when and how they need them.

“The advantage the new ranges bring is fine-tuned responsiveness to customers’ individual needs, including varying hours of service, different applications, cost of ownership, capability, strength and dependability of the product,” says  Fagg.