CMC presents equipment at Chinese leasing conference

Even if the socio-economic scenario is uncertain, challenging and turbulent, Italian mobile elevated platform specialist is not holding back on the investments it had already planned for the end of 2020 in order to improve its brand awareness and market share on the Asian continent. 

In partnership with its exclusive dealer in China, High Boom Lift, CMC was present on 29 and 30 March 2021 at the 5th National Aerial Platform Leasing Conference, held in Suzhou, Jiangsu province, on the east coast of the People’s Republic of China. 

At the event, the High Boom Lift team presented CMC S32, a platform with a 16m outreach and 32m working height, which can work in negative at -3.2m. Its 7t weight is another feature said to be appreciated in the region.

Commenting on the event, Alessandro Mastrogiacomo, CMC’s export sales director, said, “Our presence in the Chinese market is fundamental, but we can do even better and improve it by exploiting every possibility that the market offers to us. After two fruitful years such as 2019 and 2020 in which our brand has been increasingly present in China, we look forward with confidence to 2021, a period in which we are sure that our competitive advantage over our competitors will be highlighted, in such a crucial market. A strategy that reaches its zenith with Apex Asia which is scheduled for later this year and will be the next step in our experience in the Asian giant’s market.”