Skyjack expands presence in South Korea
Skyjack has expanded its presence in Eastern Asia by opening a 21,527sqft (2000sqm) facility just outside of Seoul, South Korea. The company has gained a foothold in the region with sales starting in 1994 and enhancing its service offerings by providing dedicated service support since 2013.
“Asia is a growing market that can’t be ignored, and this facility is a testament to our commitment to help grow the access market there,” explained Simon Cracknell, sales, operations, and market development director for Skyjack Asia. “As we did with the Chinese market, we started first with sales and service and now have a full team operating from our Gyeonggi-do, South Korea office led by general manager JC Chun. JC’s experience working with Doosan Bobcat in the US and Asia-Pacific markets made him an excellent fit for our team.”
The local team is positive that localisation of its business in Korea will better help meet the needs of its growing Korean customer base. Longstanding Skyjack customers view a dedicated office for the South Korean market as a confident move by Skyjack, showing them the global MEWP manufacturer is there to stay.
“The MEWP industry in Asia is relatively new and has a bright future as more people begin to see the productivity benefits of MEWPs over scaffolding and other traditional methods of working at height,” explains Chun. “Our new Korean facility brings more convenience to our customers and amplifies Skyjack’s brand awareness in the South Korean market.”
Skyjack accredits its success to equipment that’s specifically designed for rental, which means robust, easy to maintain, and provides a high ROI for rental companies. Its easy to do business with attitude has been a key contributor to its growth in the region so far and is one of the driving factors behind its long-term relationships in the region.