Benefits of the V-type on tour

In order to give potential customers real insight into the benefits of the Demag V-type crane MHE-Demag has created a mobile version so it can be taken to the user. A scaled-down but fully functional mobile Demag V-type crane will be taken to key cities on a roadshow.

MHE-Demag Australia managing director Vince Di Costanzo says, “We are using this vehicle to approach the Australian market in what is a totally new way for the equipment manufacturing industry. Engineering and heavy machinery companies typically face challenges in showing their potential customers the actual products before manufacturing takes place. Customers often have to finalise their buying decision based on engineering drawings or 3-dimensional images. Alternatively, customers are made to travel to the manufacturers’ premises or project sites to see the ‘real thing’.

“To overcome this, we are taking our new crane to our clients, given them the opportunity to experience it in action.”

The mobile V-type has already made its way around WA (north to Geraldton) to Adelaide, to Melbourne and Tasmania.

“Our focus is on delivering innovation not only via our product range, but also in the ways we interact with our clients. We are sure that this approach will help our clients to understand our product better and ultimately give us a competitive edge,” says Di Costanzo.

The Demag V-type crane is 17 % lighter than an average conventional box-section profile girder which increases flexibility when designing factories and other buildings. It also has improved reliability so the V-type has an extended service life.

“As one of the leading manufacturers of cranes and hoists in Australia, we are extremely excited to be the only crane manufacturer who is capable of exclusively offering such advanced technology in Australia,” says Di Costanzo.

“The new Demag V-type cranes represents nothing less than a revolution in the Australian crane market. It introduces a number of new features that offer greater levels of precision in handling, enabling sensitive loads to be positioned more accurately, and operators to work faster and smarter. The result is greater levels of efficiency for our customers’ businesses.”

MHE-Demag had identified a number of key markets who will benefit from this new crane, including manufacturers, steel fabricators, ship builders, utilities and resources companies.

“Virtually every sector is facing renewed levels of competition, says Di Costanzo. “To maintain their competitiveness, they need optimum efficiency throughout material flow processes. With the launch of the new Demag V-type crane, MHE-Demag is set to help our customers achieve improved productivity while reducing their overall costs.”

The first V-Type Cranes in Australia have been installed at steel fabricator Lighthouse Engineering’s new facility in Perth.